The Rosamar is a boutique hotel tucked just steps from the La Jolla shoreline. They came to us for a brand identity that felt as effortless and captivating as a perfect coastal morning.

We wanted The Rosamar to feel stylish, sun-soaked, and effortlessly "instagrammable"—a visual identity rooted in charm, elegance, and playful indulgence. We leaned into soft forms, sun-faded colors, and coastal cues to craft a system that feels both aspirational and approachable. The brand mark is minimal yet expressive—striking a balance between laid-back luxury and editorial boldness.

The extended brand world includes custom signage, merchandise, and curated interior accents—each designed to invite moments worth capturing. It’s a brand that doesn’t just sit pretty by the beach—it belongs there.