Lalito came to us with a sound shaped by movement and heritage and a clear vision for a brand as bold and genre-defying as his music. We set out to create something unapologetically modern: stripped of trends but full of personality. The result is a custom logotype that feels in motion—rounded, fluid, and loud in its simplicity.

Confident yet playful, the final mark was designed to live anywhere, from club posters to digital platforms, without losing its rhythm. It doesn’t just say “Lalito,” it dances with it. Surrounding the wordmark is a visual system rooted in contrast, minimalism, and motion—built to echo the pulse of his sound and scale with his evolution as an artist.