The FIFA World Cup is more than a tournament—it’s a global identity. For this concept project, we set out to give the "UNITED 2026" World Cup a badge worthy of the teams and fans that will define it—one rooted in passion, pride, and shared ambition.

While most tournaments rely on trophies or sponsors as their visual anchor, we looked elsewhere. The real magic of sports lives in the crests—the bold marks worn by players and remembered by generations.

The emblem fuses graphic elements from the host nations—Canada, Mexico, and the U.S.—into a single, unified mark. Crowned, star-studded, and sharp-edged, it draws from the language of traditional sports logos while creating something distinctly modern: nationalistic, yet shared. It’s a symbol designed not just to represent the tournament, but to be worn with pride.